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Marketing Metrics Demystified: How to Track Your Marketing Without Going Crazy

DIY Marketers

When you start looking at metrics as a way of finding out what your business needs, the anxiety starts to go away and you begin to relax into the process of tracking and improving your marketing. Marketing metrics are your own personal data that are part of your market research. I call this the pay to play strategy.

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What No One Tells You About Marketing Campaigns and Funnels

DIY Marketers

Chefs call it “mise en place” — it literally means “establishment” in English we call it “prep” Preparation in marketing includes getting your stuff together; Market Research, Your Ideal customer, Your Offer. It’s knowing what you’re going to put out into the world.

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