2023, Shopper Market and Transform

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2023

Shopper Market

Transform

Retail media: Why growth is moving off-site and in-store

SmartBrief - Marketing

AUGUST 24, 2023

In the ever-evolving landscape of retail media , three key opportunities stand out as transformative game-changers for brands and retailers. Simply put, according to a 2023 Association of National Advertisers study, 82% of CMOs find a lack of standardization across retail media platforms “a challenge” or a “big challenge.”

Retail

Retail Transform Shoppers Gen Z

Generative AI and Customer-Centricity: How Three Companies Use Generative AI to Connect with Their Customers [And How You Can, Too]

Hubspot Marketing

JULY 10, 2023

The dominant story of 2023 for salespeople, marketers, and content creators has been the rise of generative AI. Yet most sales reps and marketers still use generative AI tools on an ad hoc basis to generate content — from email drafts to talking points, and ad copy to new product designs. Wave 1 Wave 2 Wave 3 Who?

Customer

Customer Transform User-Generated Retail

Marketing Pro Pulse

Retail media: Why growth is moving off-site and in-store

Generative AI and Customer-Centricity: How Three Companies Use Generative AI to Connect with Their Customers [And How You Can, Too]

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