2024 Analytics Gen Z Influencer Marketing 
Businesses Grow
JANUARY 8, 2024
According to information from Statista, Gen Z is now conducting almost as many product searches on social media as Google: This ties closely to the influencer marketing trend. The primary reason Gen Z visits social media is to catch up with their favorite influencers. New products they love.
Buffer Marketing
JANUARY 22, 2024
But something about 2024 makes me think it stands poised to redefine the social media landscape and the creator economy. As we dive into this new era fueled by changing consumer behavior, the influence of AI, and the shifting of how platforms function, certain key trends emerge, painting a picture of a different digital world.
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Businesses Grow
MARCH 18, 2024
SXSW 2024 was a gathering of thought leadership, providing a glimpse of “what’s next” in media, technology, and marketing, among other topics. SXSW 2024 seemed more somber as attendees pondered deep fakes, the existential nature of AI, humanoid robotics, quantum computing, inclusivity, and mental health.
Buffer Marketing
JANUARY 22, 2024
But something about 2024 makes me think it stands poised to redefine the social media landscape and the creator economy. As we dive into this new era fueled by changing consumer behavior, the influence of AI, and the shifting of how platforms function, certain key trends emerge, painting a picture of a different digital world.
Neil Patel
JANUARY 18, 2023
Fast-forward to 2023, and while search engines are still king when it comes to resources online, there’s one social site that has immense value (especially for Gen Z): TikTok. In fact, among Gen Z, TikTok ranks number 1 on the list of media usage in an internet minute. Google ranks fifth. That’s right. Not yet convinced?
Search Engine Land
JANUARY 29, 2024
For brands looking to develop communities of audiences, especially those favoring Gen Z and Millennials, search marketing is already no longer confined to traditional platforms like Google. Dig deeper: 5 SEO content strategy considerations for 2024 and beyond Why should you conduct a search universe analysis?
Sprout Social
FEBRUARY 5, 2024
The 2024 theme is African Americans and the Arts in the US. I think one thing [businesses] need to consider, especially as our society grows, is that a lot more brands are moving toward appealing to the Gen Z audience. She mentions an example that happened on February 1st, 2024.
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