The 3 points needed for “golden triangle” of market research
SmartBrief - Marketing
OCTOBER 17, 2024
Editor’s note: The below is an excerpt from the authors’ book, “ The Consumer Insights Revolution: Transforming market research for competitive advantage ,” published by Rethink Press (September 16, 2024). How can you attain this ideal scenario? Let’s see how process, platform and people work in unison.
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