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19 Key Market Research Statistics

Backlinko

Market research is a growing multi-billion-dollar industry. Brands leverage market research insights to introduce customer-focused offerings and improve their experiences. Online/mobile quantitative research services accounted for 35% of worldwide revenues of market research companies.

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The data analytics hierarchy: Where generative AI fits in

Martech

This is typically quantitative data from your CRM, web analytics and marketing automation systems. This comes through customer feedback, market research and monitoring trends. Companies can upload survey data, feedback questionnaires and even other market research and white papers.

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How to use AI analytics for targeted business decisions

Sprout Social

Here’s how AI analytics has transformed traditional analytics: Descriptive analytics: Interprets performance based on existing data and focuses on reporting a snapshot summary of the insights. Conduct B2C and B2B market research effortlessly and strengthen your competitive strategy by using Sprout’s competitive analysis feature.

Analytics 106
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AI Marketing Assistants: How Virtual Assistants Are Changing The Game

Rock Content

The market is estimated to be worth $75.39 As NLP technology (Natural Language Processing) continues to advance and transform how we do business, more and more companies are turning to virtual assistants to enhance customer engagement and drive growth. Billion units by 2024 as per Statista. during 2022-2030.

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32 CRO tools you need in your marketing stack 

Unbounce

/ Conversion optimization 32 CRO tools you need in your marketing stack By Karine Bengualid. Updated on March 6, 2024. 16 min read Is marketing complete without conversion rate optimization? It might be marketing, but are you truly maximizing its potential? Does it integrate with your existing marketing stack?

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CMOs: What will you do to remove social team silos in 2024?

Sprout Social

Relying on the team who owns social to disseminate insights that can inform everything from product development to market research is neither scalable nor sustainable. Brands that continue to silo social in one department will find themselves struggling to capitalize on social’s ability to transform the entire business.