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19 Key Market Research Statistics

Backlinko

Market research is a growing multi-billion-dollar industry. Brands leverage market research insights to introduce customer-focused offerings and improve their experiences. Online/mobile quantitative research services accounted for 35% of worldwide revenues of market research companies.

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The role of artificial intelligence in business in 2024

Sprout Social

Let’s explore the core AI functionalities transforming businesses today, from machine learning and natural language processing to deep learning for AI automation. Marketers and business professionals leverage AI to create stronger campaigns, make smarter decisions and streamline workflows. Which functions of AI are used in business?

Transform 116
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AI is going to make us strategy-first content marketers in 2024

Welcome Software

But the fun stuff that makes me love content marketing and pushes me professionally? Here’s the thing: it’s 2024 and I can be the same old me but with a fleet of powerful new sidekicks. It’s already disappearing in a sea of new priorities, limited bandwidth, and requests. Like I said, same old me.

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3 emerging influencer trends that marketers should watch

SmartBrief - Marketing

Last year was a boon year for influencer marketing and the industry shows no signs of a slowdown. Marketers are expected to spend more than $7 billion in 2024 on influencer marketing, proving its value in helping companies reach new audiences, sway behaviors and generate revenue.

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The Future is Now: How AI is Reshaping Modern B2B Marketing

Marketing Insider Group

With the success of today’s marketers hinging on adaptability, integrating AI isn’t just an option—it’s a strategic necessity for growth. While embracing AI may seem daunting, it’s an unparalleled opportunity with transformative potential for those who understand how to leverage it best.

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How to use AI analytics for targeted business decisions

Sprout Social

Here’s how AI analytics has transformed traditional analytics: Descriptive analytics: Interprets performance based on existing data and focuses on reporting a snapshot summary of the insights. Conduct B2C and B2B market research effortlessly and strengthen your competitive strategy by using Sprout’s competitive analysis feature.

Analytics 110
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AI is going to make us strategy-first content marketers in 2024

Welcome Software

But the fun stuff that makes me love content marketing and pushes me professionally? Here’s the thing: it’s 2024 and I can be the same old me but with a fleet of powerful new sidekicks. It’s already disappearing in a sea of new priorities, limited bandwidth, and requests. Like I said, same old me.