2024, Market Research and Partner Marketing

How marketing fuels the shift from problem-market fit to product-market fit

Martech

JULY 17, 2024

A marketing VP’s dilemma In 2022, Emma was the confident VP of Marketing for a thriving SaaS analytics platform. Fast-forward to 2024, and Emma’s reality has shifted. Systematic market research and customer feedback must guide product iterations and refine marketing strategies.

Product Marketing

Product Marketing Product Transform Marketers

Inside Pipeline360’s Hand-Delivered Content Strategy With Matt Hummel

Animalz blog

JUNE 17, 2025

Our solutions were really designed to solve marketers’ biggest challenges, which were identified in the market research.” (13:05) 13:05) Here, Matt connects research directly to product. By matching solutions to real, researched pain points, the content engine becomes a driver of both credibility and sales.

Whitepaper

Whitepaper Logistics Branding Customer

Marketing Pro Pulse

How marketing fuels the shift from problem-market fit to product-market fit

Inside Pipeline360’s Hand-Delivered Content Strategy With Matt Hummel

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