Remove 2024 Remove Market Segmentation Remove Traditional Marketing
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Are You Ready to Be a Fractional CMO?

Duct Tape Marketing

Industry Knowledge: A fractional CMO needs a broad understanding of various industries and extensive marketing experience. This knowledge allows them to tailor strategies that resonate with different market segments. Data-Driven Decisions: The ability to analyze data and set measurable KPIs is essential.

CMO 82
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What Types Of Marketing Are There?

InTouch Marketing

Here are some of the hottest types of marketing in 2024, and why if you’re using a megaphone to capture potential customers’ attention, you’re likely missing the mark in today’s age where interruption marketing is becoming increasingly ineffective.

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article thumbnail

Are You Ready to Be a Fractional CMO?

Duct Tape Marketing

Industry Knowledge: A fractional CMO needs a broad understanding of various industries and extensive marketing experience. This knowledge allows them to tailor strategies that resonate with different market segments. Data-Driven Decisions: The ability to analyze data and set measurable KPIs is essential.

CMO 62
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Building a B2B Video Marketing Strategy With Impact — Here's Everything I Learned

Hubspot Marketing

Total watch time for business content increased by 44% compared to 2022, according to the 2024 State of Video Report. B2B video marketing is signaling the death of big-budget corporate productions. From the trends I’m seeing , those glossy, expensive corporate videos just aren't cutting it anymore.