Hubspot Marketing

JUNE 24, 2024

In April 2024, HubSpot asked 537 email marketers across industries in the U.S. if email marketing was inbound or outbound — 51% said it was inbound, while 49% believed it to be outbound. As an experienced marketing leader, I’ve always approached email marketing with a blend of both perspectives.

Email Marketing 123

Email Marketing Inbound Marketing Shoppers Marketing 123

verse.ai

OCTOBER 1, 2024

Content marketing is relatively cheap; most businesses spend $1,000 or less per month on content marketing. While content marketing costs 62% less than outbound marketing, it generates more than three times as many leads. Companies that use content marketing have 6x higher conversion rates than those that do not.

B2C 59

B2C Content Marketing CRM Marketing 59

Customers.ai

MARCH 27, 2024

More About Klaviyo: Klaviyo Integration Overview Maximize Klaviyo Performance with Website Visitor Identification Email Deliverability Scoring Maintaining strong email deliverability has always been crucial but it’s only gotten more important in the first few months of 2024. That’s very bad news (if you’re unprepared).

Customer Journey 64

Customer Journey Outbound Marketing eCommerce User-Generated 64