2025 Copywriting Key Performance Indicator 
Hubspot Marketing
FEBRUARY 18, 2025
Joseph Sugarman, author of The Adweek Copywriting Handbook , calls this creating a slippery slide. So, as your audience grows, evolve your key performance indicators (KPIs) to match your stage of growth.
Litmus
DECEMBER 2, 2024
Similar to creating an outline before writing an essay, provide guidance to your copywriter and designer (or yourself, since we all know how many hats email marketers wear!) It should outline the email’s goals, audience, messaging, timing, key performance indicators (KPIs), and other important details.
Litmus
DECEMBER 13, 2024
In fact, 34% of email marketers already use AI for copywriting at least occasionally, making it the most common AI-assisted task. This includes everything from copywriting and email design to email segmentation and testing. This includes everything from copywriting and email design to email segmentation and testing.
Expert insights. Personalized for you.
95 
Let's personalize your content