Martech

MARCH 12, 2025

For example, working with specialized accounting firms like Pilot can give you the financial insights needed to understand how inflation affects metrics such as client acquisition costs, segment profitability and marketing ROI. The post How to inflation-proof your marketing in 2025 appeared first on MarTech. revenue decline.

Transform 112

Transform Finance Marketing Marketers 112

Martech

JUNE 20, 2025

Marketing leaders are under growing pressure from CFOs to provide clear, data-driven proof of branding’s business impact, and this demand is only increasing. In 2025, 55% of marketers prioritize performance marketing, compared to 22% focusing on brand. Marketing mix modeling. of the total budget.

Branding 81

Branding Marketing Mix Health Price 81

Hubspot Marketing

JUNE 17, 2025

While much of your marketing mix doesn’t necessarily need to change, you should meet these buyers where they are and talk to them using language they appreciate. Where should marketers begin? Marketing budgets are expected to hold steady or experience “ anemic growth ” through 2025 (and 2026, I’d wager).

Branding 82

Branding Price CRM Marketing 82