article thumbnail

6 key marketing ops predictions for 2022

Martech

While advertising will continue to be one of the most effective ways to get in front of an audience quickly, it needs to be strategically aligned with other parts of the marketing mix to drive true impact. billion in 2025. According to Statisa , global digital advertising spend will rise to $645.8

Marketing 142
article thumbnail

Litmus in TechCrunch: Personalizing Emails with Shopper Generated Content

Litmus

In fact, by 2025, global ecommerce will generate over $7 trillion , contributing to over 24% of total global retail shares. Incorporating this step into your email marketing mix adds more personalization to the shopping experience. Early 2020 saw commerce transform as people transitioned to online shopping by necessity.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

How to Make Money From OTT Platforms and Video on Demand

Neil Patel

A good example is Wanderlust TV: If live events are part of your marketing mix, OTT is the way to go for you and your brand. As a marketer, you may be wondering how to use VOD and OTT to bring in revenue. According to Statista , revenue in the TVOD market is growing and expected to reach $12,150 million by 2025.

article thumbnail

Internet Trends From The Web 2.0 Summit

Marketing Insider Group

government spending plus interest will outpace revenue in 2025. Mary’s Closing Thoughts Large companies do not typically maintain this kind of rapid growth. But she thinks it will continue. Mary threw this chart in to be provocative and asked the audience to ponder what impact this might have on the business climate.

article thumbnail

3 ways to engage B2B buyers pre-deal

Martech

So, adding more to your marketing mix is easy, right? Building a robust pipeline of customer stories takes skillful go-to-market coordination. Marketing cannot be on the receiving end, waiting to execute on promotion. Marketers are competing for eyeballs every single minute. dimensional research).

article thumbnail

3 ways to engage B2B buyers pre-deal

Martech

So, adding more to your marketing mix is easy, right? Building a robust pipeline of customer stories takes skillful go-to-market coordination. Marketing cannot be on the receiving end, waiting to execute on promotion. Marketers are competing for eyeballs every single minute. dimensional research).

article thumbnail

Winning B2B deals: 3 tips to engage early buyers

Martech

So, adding more to your marketing mix is easy, right? Building a robust pipeline of customer stories takes skillful go-to-market coordination. Marketing cannot be on the receiving end, waiting to execute on promotion. Marketers are competing for eyeballs every single minute. dimensional research).