2026, Advertising, Gen Z and Market Research

14 stats that show how gaming, in-game ads and OTT entertainment have changed in the wake of Covid-19

Econsultancy

FEBRUARY 23, 2022

Gaming and home entertainment in all their forms have soared thanks to the pandemic, creating an unprecedented opportunity to marketers and advertisers, who are intent on reaching these newly captive audiences. In-game advertising. In-game advertising forecast to generate $14 billion by 2028, up from $6 billion in 2020.

Entertainment

Entertainment Advertising Advertisers Gen Z

300+ Digital Marketing Stats to Drive Your Marketing Strategy

Marketing Insider Group

FEBRUARY 5, 2024

Forbes) 73% of marketers find social media to be effective for their business. Zippia) 60% of TikTok’s audience comprises Gen Z users. Wallaroo) Social media advertising spending is expected to surpass $300 billion in 2024. UChicago) 57% of marketers likely draw incorrect conclusions by misinterpreting data.

Digital Marketing

Digital Marketing Marketing Strategy Shoppers User-Generated

Marketing Pro Pulse

14 stats that show how gaming, in-game ads and OTT entertainment have changed in the wake of Covid-19

300+ Digital Marketing Stats to Drive Your Marketing Strategy

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