Stats roundup: the impact of Covid-19 on marketing & advertising
Econsultancy
DECEMBER 13, 2021
” Marketing budgets now equate to just 6.4% Gartner’s annual CMO Spend Survey , published in July 2021, has found global marketing budgets now equate to just 6.4% By 2026, GroupM estimates the global advertising market to hit the $1 trillion mark – a huge increase from the $641 billion reported in 2020.
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