article thumbnail

The 12 Top Benefits of Chatbots in 2023

Hootsuite

trillion by 2026. But they also need to make sure they can scale customer support to these channels. Make your customer journey as smooth as possible Customers expect a smooth buying process. Smoothing out the customer journey—as mentioned above—helps to eliminate the top reasons for cart abandonment.

Retail 140
article thumbnail

300+ Digital Marketing Stats to Drive Your Marketing Strategy

Marketing Insider Group

(Pinpoint Market Research and Anderson Jones PR) 96% of visitors who come to your website aren’t ready to buy. Marketo) 68% of B2B companies will use landing pages to nurture new sales leads for future conversion. HubSpot) 74% of companies say converting leads into customers is their top priority. market share.