Remove 2026 Remove Customer Journey Remove Marketing Strategy Remove Performance Marketing
article thumbnail

How marketers can use cognitive biases to influence customer decisions

Martech

And marketers are making good use of it. billion by 2026 , the Reckitt Benckiser Group, the maker of Lysol Disinfectant Max Cover Mist, claims that. By understanding that people perceive repetitive information with greater frequency after initial exposure, you can be more diligent in how you build your multichannel marketing strategy.