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Why we care about performance marketing

Martech

Performance marketing refers to a variety of online advertising programs where parties are paid when a specific action is completed. However, it isn’t limited to that, encompassing any marketing approach that’s tied to a specific action. In this post we’ll cover: What is performance marketing?

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How marketers can use cognitive biases to influence customer decisions

Martech

And marketers are making good use of it. billion by 2026 , the Reckitt Benckiser Group, the maker of Lysol Disinfectant Max Cover Mist, claims that. In a world with COVID-19 concerns, household cleaning items are using the framing effect. In an industry with a projected global value of $46.9 the disinfectant “kills 99.9%