Martech

MARCH 17, 2022

Why we care: Getting your marketing mix right is always a challenge. That said, this growth will not be enough to offset the decline of pay TV. In 2022, 63.2% of all households will have either pay TV or a vMVPD, but this figure will decline to 54.8% While TV is still big, it continues to shrink.

Marketing Mix 120

Marketing Mix Digital Marketing Transform Marketing 120

illumin

AUGUST 21, 2024

Global spending on digital advertising is expected to reach 836 billion dollars by 2026 ; it is important to understand the display advertising format in detail to add it to one’s marketing mix. Display ads can take many forms such as – static, animated, rich media, text, or even audio. What is display advertising?

Advertising 98

Advertising Advertisers User-Generated Key Performance Indicator 98

Bannerflow

MAY 22, 2023

Marketers who choose to embrace CTV advertising, can stay ahead of the curve and effectively engage with their audiences in the evolving landscape of digital entertainment. dollars by the end of 2026 in the US alone, for marketers looking to take advantage of this high performing marketing channel, you should!

Advertising 52

Advertising Advertisers Entertainment User-Generated 52

Econsultancy

FEBRUARY 23, 2022

This is, in part, thanks to a renewed interest from advertisers in the power of gaming as part of the marketing mix. According to figures from The Business Research Company (TBRC) , the rising use of OTT platforms will drive the growth of the TV advertising market over the coming four years. billion in 2026, at a CAGR of 2.5%.

Entertainment 82

Entertainment Advertisers Advertising Gen Z 82