14 stats that show how gaming, in-game ads and OTT entertainment have changed in the wake of Covid-19
Econsultancy
FEBRUARY 23, 2022
This is, in part, thanks to a renewed interest from advertisers in the power of gaming as part of the marketing mix. According to figures from The Business Research Company (TBRC) , the rising use of OTT platforms will drive the growth of the TV advertising market over the coming four years. billion in 2026, at a CAGR of 2.5%.
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