2026 Marketing Mix Millennials 
Hubspot Marketing
JUNE 17, 2025
While much of your marketing mix doesn’t necessarily need to change, you should meet these buyers where they are and talk to them using language they appreciate. Marketing budgets are expected to hold steady or experience “ anemic growth ” through 2025 (and 2026, I’d wager). So, marketers will do more with less.
Econsultancy
FEBRUARY 23, 2022
This is, in part, thanks to a renewed interest from advertisers in the power of gaming as part of the marketing mix. According to figures from The Business Research Company (TBRC) , the rising use of OTT platforms will drive the growth of the TV advertising market over the coming four years. billion in 2026, at a CAGR of 2.5%.
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