Hubspot Marketing

JUNE 17, 2025

All told, these budget-conscious prospects want great value for their money, and they’re more price-motivated than others. While much of your marketing mix doesn’t necessarily need to change, you should meet these buyers where they are and talk to them using language they appreciate. Where should marketers begin?

Branding 82

Branding Price CRM Marketing 82

Bannerflow

MAY 22, 2023

Marketers who choose to embrace CTV advertising, can stay ahead of the curve and effectively engage with their audiences in the evolving landscape of digital entertainment. dollars by the end of 2026 in the US alone, for marketers looking to take advantage of this high performing marketing channel, you should!

Advertisers 52

Advertisers Advertising Entertainment User-Generated 52

Econsultancy

FEBRUARY 23, 2022

This is, in part, thanks to a renewed interest from advertisers in the power of gaming as part of the marketing mix. According to figures from The Business Research Company (TBRC) , the rising use of OTT platforms will drive the growth of the TV advertising market over the coming four years. billion in 2026, at a CAGR of 2.5%.

Entertainment 82

Entertainment Advertisers Advertising Gen Z 82