2026, Marketing Mix and Price - Marketing Pro Pulse

What Is Connected TV (CTV) and Why Is It the Future of Programmatic Advertising?

Bannerflow

MAY 22, 2023

Marketers who choose to embrace CTV advertising, can stay ahead of the curve and effectively engage with their audiences in the evolving landscape of digital entertainment. dollars by the end of 2026 in the US alone, for marketers looking to take advantage of this high performing marketing channel, you should!

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Advertising Advertisers Entertainment User-Generated

14 stats that show how gaming, in-game ads and OTT entertainment have changed in the wake of Covid-19

Econsultancy

FEBRUARY 23, 2022

This is, in part, thanks to a renewed interest from advertisers in the power of gaming as part of the marketing mix. According to figures from The Business Research Company (TBRC) , the rising use of OTT platforms will drive the growth of the TV advertising market over the coming four years. billion in 2026, at a CAGR of 2.5%.

Entertainment

Entertainment Advertising Advertisers Gen Z

Marketing Pro Pulse

What Is Connected TV (CTV) and Why Is It the Future of Programmatic Advertising?

14 stats that show how gaming, in-game ads and OTT entertainment have changed in the wake of Covid-19

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