Engaging customers through video games
SmartBrief - Marketing
AUGUST 1, 2023
For 40% of millennials and members of Generation Z, video games are the primary social outlet , a Deloitte study revealed. billion this year and annually grow at 10.44% through 2027. Forget the mall food court, the parking lot behind the 7-Eleven and the local bar when it comes to youth hangouts.
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