Rise of CTV in marketing: Discover strategies that drive success
SmartBrief - Marketing
JANUARY 23, 2024
In today’s digital landscape, connected TV advertising has emerged as a powerful and effective marketing strategy. While CTV ad spend increases, marketers can expect a dip in linear TV spend as forecast through 2027. Insider Intelligence reports that CTV ad spend will grow year-over-year by $5.5 billion in 2024.
86 
Let's personalize your content