Hubspot Marketing

DECEMBER 13, 2023

Currently valued at $250B, the creator economy is expected to reach $480B by 2028. YouTube is a powerful search engine with a large global user base. This could generate additional engagement on Shorts that is appealing to marketers. Chances are, your brand has worked with creators in the past and likely will again.

Gen Z 121

Gen Z B2C User-Generated Branding 121

Hubspot Marketing

DECEMBER 13, 2023

Currently valued at $250B, the creator economy is expected to reach $480B by 2028. YouTube is a powerful search engine with a large global user base. This could generate additional engagement on Shorts that is appealing to marketers. Chances are, your brand has worked with creators in the past and likely will again.

Gen Z 91

Gen Z B2C User-Generated Branding 91

SocialPilot

JANUARY 31, 2024

B2B SaaS, a field that used to rely completely on traditional advertising strategies, is now testing its luck in influencer marketing. billion by 2028. Imagine the profit you can generate by combining these two different segments of businesses. With its horizon expanding in B2B, it is also well renowned in the B2C industry.

Influencer Marketing 90

Influencer Marketing User-Generated Education CRM 90

Martech

APRIL 8, 2024

We had a long conversation about how AI is rapidly changing how people get content and how chatbots are becoming the next frontier in advertising. As she mentions, Google’s Search Generative Experience (SGE) — which is still being tested — is very popular with users. It responds to queries with full answers instead of links.

B2C 109

B2C Thought Leadership User-Generated Advertising 109