Martech

APRIL 12, 2024

Market to triple by 2028 The global market for customer data platforms is expected to triple in size by 2028, according to a recent report by Mordor Research (See Figure 1). billion in 2028. Twilio Segment Twilio Segment serves both B2B and B2C organizations. Dig deeper: Does your company need a CDP?

Customer 101

Customer B2C Transform Retail 101

Backlinko

FEBRUARY 22, 2024

This section presents key statistics highlighting the rapid growth of both general AI and generative AI markets. billion by 2028 (nearly x5 increase from $7.78 billion by 2028 (nearly x5 increase from $7.78 billion by 2027 – IDC VC investments in AI startups worldwide hit nearly $50 billion in 2023 (up from $45.8

Transform 89

Transform B2C User-Generated Communications 89

Hubspot Marketing

DECEMBER 13, 2023

Currently valued at $250B, the creator economy is expected to reach $480B by 2028. YouTube is a powerful search engine with a large global user base. This could generate additional engagement on Shorts that is appealing to marketers. Chances are, your brand has worked with creators in the past and likely will again.

Gen Z 112

Gen Z B2C User-Generated Branding 112

Hubspot Marketing

DECEMBER 13, 2023

Currently valued at $250B, the creator economy is expected to reach $480B by 2028. YouTube is a powerful search engine with a large global user base. This could generate additional engagement on Shorts that is appealing to marketers. Chances are, your brand has worked with creators in the past and likely will again.

Gen Z 89

Gen Z B2C User-Generated Branding 89

SocialPilot

JANUARY 31, 2024

billion by 2028. Imagine the profit you can generate by combining these two different segments of businesses. With its horizon expanding in B2B, it is also well renowned in the B2C industry. Influencer marketing has made it easy for Salesforce to generate sales in this B2B SaaS industry with a boost in brand authority.

Influencer Marketing 88

Influencer Marketing User-Generated Education CRM 88

Martech

APRIL 8, 2024

As she mentions, Google’s Search Generative Experience (SGE) — which is still being tested — is very popular with users. By 2028, brands’ organic search traffic will decrease by 50% or more as consumers embrace generative AI-powered search. Q: So I see how this can aid B2C marketers, but what about B2B?

B2C 110

B2C Thought Leadership User-Generated Advertising 110