Social media ROI statistics marketers need to know in 2025
Sprout Social
MAY 29, 2025
Googles internal data demonstrates that brands should deploy YouTube across the customer journey. compound annual growth rate (CAGR) and is projected to pass $1 trillion by 2028. Only 22% of marketers said long-form video had the highest ROI, and live video lagged further behind at 6%.
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