Hubspot Marketing

DECEMBER 13, 2023

This week we’re exploring the top creator economy predictions for 2024 that marketers need to know. Currently valued at $250B, the creator economy is expected to reach $480B by 2028. Pew just released research stating Gen Z now spends more time on YouTube than TikTok each day.

Gen Z 115

Gen Z B2C User-Generated Branding 115

Hubspot Marketing

DECEMBER 13, 2023

This week we’re exploring the top creator economy predictions for 2024 that marketers need to know. Currently valued at $250B, the creator economy is expected to reach $480B by 2028. Pew just released research stating Gen Z now spends more time on YouTube than TikTok each day.

Gen Z 91

Gen Z B2C User-Generated Branding 91

SocialPilot

FEBRUARY 6, 2024

The influencer market is expected to grow to $52 billion by 2028 According to Statista, the influencer advertising market valuation is expected to grow to approximately $35 billion USD in 2024. TikTok’s engagement rate for nano influencers is 18% The emergence of TikTok in influencer marketing was a game-changer.

Influencer Marketing 98

Influencer Marketing Gen Z Fashion Food 98