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Influencer marketing statistics for Australia 2025

Sprout Social

MARCH 27, 2025

As of January 2024, Australia has 25 million internet users and 20 million social media users. Statista also predicts a fresh peak in Australian social media users by 2029 , increasing users to 26 million. By 2029, social commerce in Australia is likely to reach US $3 billion (AU ($4.6 This is up from $1.63

Influencer Marketing

Influencer Marketing Marketers Marketing User-Generated

Social media statistics shaping Australia’s digital landscape in 2025

Sprout Social

MARCH 13, 2025

In 2025, the number of active internet users is forecast to exceed 23.3 million active internet users by 2029. million social media users in Australia, equating to roughly 76% of the population. The average Australian internet user has 7.2 By 2029, Australian social media users are projected to grow by 2.1

Gen Z

Gen Z User-Generated Influencer Marketing Law

Marketing Pro Pulse

Influencer marketing statistics for Australia 2025

Social media statistics shaping Australia’s digital landscape in 2025

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