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10 Challenges Marketers Face When Implementing AI in 2023 [New Data + Tips]

Hubspot Marketing

DECEMBER 11, 2023

The overwhelming majority of those surveyed (88%) agreed that marketers should use generative AI. However, 67% said that marketers should avoid becoming overly reliant on it. The challenge of becoming too reliant on AI may account for 47% of partially automated customer journeys, according to Ascend2.

User-Generated 101
User-Generated Marketing Marketers Copywriting 101
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300+ Digital Marketing Stats to Drive Your Marketing Strategy

Marketing Insider Group

FEBRUARY 5, 2024

(Hubspot) 79% of companies have observed revenue growth in marketing and sales due to AI. Zippia) 76% of marketers using generative AI apply it for basic content creation and copywriting tasks. Insider Intelligence) 61% of marketers consider AI a crucial component of their data strategy. billion by 2030.

Digital Marketing 81
Digital Marketing Marketing Strategy Shoppers User-Generated 81
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