2030, Gen Z, Market Research and Social Media Marketing

Millennials vs. Gen Z: Why Marketers Need to Know the Difference

Hubspot Marketing

DECEMBER 11, 2019

In recent years, there's been a common misconception that Gen Z and millennials are essentially the same. When companies discuss reaching younger audiences, many often lump Gen Z and millennials into the same group and create one campaign strategy that they believe fits both groups.

Gen Z

Gen Z Millennials Finance Education

300+ Digital Marketing Stats to Drive Your Marketing Strategy

Marketing Insider Group

FEBRUARY 5, 2024

(Engati) 76% of social media users have bought items they saw on social platforms. Forbes) 73% of marketers find social media to be effective for their business. Zippia) 60% of TikTok’s audience comprises Gen Z users. SmartInsights) Leading marketers are 1.6 billion by 2025.

Digital Marketing

Digital Marketing Marketing Strategy Shoppers User-Generated

Marketing Pro Pulse

Millennials vs. Gen Z: Why Marketers Need to Know the Difference

300+ Digital Marketing Stats to Drive Your Marketing Strategy

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