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How location data helps marketers acquire new customers and expand campaigns

Martech

Marketers continue to use location-based data to boost campaigns and customer acquisition in retail and other industries. Using location data for customer acquisition. Marketers can use digital channels to act on location data. Read next: Yelp’s Custom Location Targeting.

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What Does a Demand Generation Manager Do? (And How to Become One)

CXL

The responsibilities from this DGM role at SaaS company Datto show how embedded demand gen managers are in marketing: • “Build strong, integrated marketing programs using a mix of content marketing, digital marketing, email marketing, and webinars to drive new business opportunities and revenue.