Martech

AUGUST 22, 2022

Marketers continue to use location-based data to boost campaigns and customer acquisition in retail and other industries. Using location data for customer acquisition. Marketers can use digital channels to act on location data.

Customer 81

Customer Customer Acquisition Retail Acquisition Marketing 81

CXL

MAY 27, 2022

Here’s an example from DeepCrawl : “Key experience and knowledge: • 3–5 years demand generation marketing experience, ideally from a B2B company; • Extensive hands-on experience of running performance marketing campaigns across paid social (Facebook, Twitter and Linkedin) as well as paid search, retargeting and PPL (pay per lead); • Experience in running (..)

Management 79

Management User-Generated CRM Inbound Marketing 79

DIY Marketers

JANUARY 5, 2023

Every business needs money to survive, and marketing activities like lead generation, customer acquisition, and customer retention are what’s going to make your business profitable. Advertising: Where you use paid advertising to get in front of your ideal customer.

Non-Profit 76

Non-Profit Marketing Marketers User-Generated 76

Rock Content

APRIL 20, 2020

The formula to calculate your content marketing ROI uses KPIs — measuring gains and cost of investments, that is: actions that generate revenue or positive results for the visibility of the brand, which can be a long-term additional; expenses related to the workforce, purchase of materials, tools, contracts, and broadcasting in media in general.

Content Marketing 52

Content Marketing User-Generated Thought Leadership Customer Acquisition 52

Unbounce

JULY 14, 2023

When I was at Indochino, I think we had as many as 30 marketing software vendors, and you just get, you know, tool creep and you don’t necessarily get the synergies. And what we realized is that we couldn’t really attribute the success of their advertising campaigns to the media dollars that their customers were spending.

Transform 52

Transform Marketing Marketers CRM 52

Unbounce

JULY 14, 2023

When I was at Indochino, I think we had as many as 30 marketing software vendors, and you just get, you know, tool creep and you don’t necessarily get the synergies. And what we realized is that we couldn’t really attribute the success of their advertising campaigns to the media dollars that their customers were spending.

Transform 52

Transform Marketing Marketers CRM 52