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Profit More, Work Less: 4 Steps to Niching Down For Your Agency

Digital Marketer

One offer, to one target market. 6 – Easy to Reach Is the market fairly easy to find online? Can you reach them via most advertising platforms and social channels? If you’re targeting businesses that are hard to reach online, you’re creating one extra barrier to your success. The Results?

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Marketing Metrics Demystified: How to Track Your Marketing Without Going Crazy

DIY Marketers

Advertising: Where you use paid advertising to get in front of your ideal customer. Content and Direct marketing require more time than money, and advertising requires more money that time. Put simply – it’s a mathematical way to make sure that every penny spent advertising yields significant returns.