Digital Marketer

MAY 14, 2024

One offer, to one target market. This means when you do niche down, and sell 1 offer to 1 target market… Your workload will decrease. So, she changed her entire business model to ONLY service this industry. Then, she developed a standardized offer for that industry, rather than customizing everything. The Results?

Transform 97

Transform Analytics Price Energy 97

DIY Marketers

JANUARY 5, 2023

Cost per acquisition = marketing spend over a period/number of conversions over the same period Another of my favorite marketing metrics is Customer Lifetime Value. You can use CLTV to identify the best and most profitable customer segments; which helps you choose a target market, decide where to put your marketing resources.

Non-Profit 76

Non-Profit Marketing Marketers User-Generated 76

Duct Tape Marketing

NOVEMBER 26, 2015

Finding the choke points in your funnel can help convert more customers and lead to a much smoother acquisition process. Cost Per Acquisition. Marketing is one of the largest expenses for many small businesses. You can measure funnels with Mixpannel , clicktale , appsee , Google analytics , Heap and many more.

Customer 44

Customer Customer Acquisition Acquisition Marketing Analytics 44