Remove Acquisition Marketing Remove Analytics Remove Marketing Automation Platform Remove Thought Leadership
article thumbnail

The Serious Takeaways from Sirius Decisions

Adobe Experience Cloud Blog

Marketing automation will enable marketers to extend beyond classic demand models—applying it for ABM, channel marketing, and more. For example, on my team at Marketo, we use the Marketo Marketing Automation Platform not only for acquisition marketing, but also for retention, cross-sell, and advocacy marketing.