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Why Marketing Operations is the Heart of your Marketing Team

Adobe Experience Cloud Blog

AUGUST 14, 2014

If your team is too small to justify a dedicated operations person, understand that your marketing automation users probably devote a significant chunk of time to operations activities. Marketing Operations is the Liaison to Your Marketing Automation Partner. Marketing Automation' Not convinced?

Thought Leadership 134
Thought Leadership Marketing Automation Platform Acquisition Marketing Marketing 134
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The Serious Takeaways from Sirius Decisions

Adobe Experience Cloud Blog

JUNE 6, 2016

Marketing automation will enable marketers to extend beyond classic demand models—applying it for ABM, channel marketing, and more. For example, on my team at Marketo, we use the Marketo Marketing Automation Platform not only for acquisition marketing, but also for retention, cross-sell, and advocacy marketing.

Thought Leadership 91
Thought Leadership Marketing Automation Platform Acquisition Marketing Place 91
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