Acquisition Marketing Branding Entertainment Social Media Marketing 
Sprout Social
FEBRUARY 1, 2021
In a socially distanced year, businesses witnessed firsthand what a crucial role social media plays in connecting brands with their customers. For some brands, 2020 was all about trying new things on social, while others prioritized engaging the communities they’d already built.
Hubspot Marketing
MAY 14, 2019
Marketing teams create content, host events, and launch entire campaigns dedicated to the people associated with that account, rather than the industry as a whole. Acquisition Marketing. Brand Marketing. Campus Marketing. Controversial Marketing. Digital Marketing. Event Marketing.
Sprout Social
DECEMBER 14, 2020
Over the last nine months, social media leaders have dealt with a global pandemic, natural disasters, social uprisings and a contentious general election. With people spending more time on social media because they’re stuck at home, social teams are also under pressure to be always on.
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