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What Does a Demand Generation Manager Do? (And How to Become One)

CXL

In this article, you’ll learn about how a demand generation manager benefits an organization and which qualities they need to fuel your sales pipeline. What is a demand generation manager and why do they matter? The role of a demand generation manager (DGM) is to manage the team and the campaigns that create awareness and interest.

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4 Trends You Need to Know On Martech’s Evolution

Marketing Insider Group

This is already evident in areas like customer data platforms (CDPs) and data management platforms (DMPs). . CDPs store data on known customers and are used for a wide range of real-time marketing activities. DMPs, on the other hand, are mainly meant for customer acquisition. Tools are becoming more specialized.

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Unprompted: Combine data with AI to turbocharge your marketing

Unbounce

Episode 4: AI for Data Geeks [00:00:00] Pete: Hey, marketers! Welcome to Unprompted, a podcast about AI marketing and you. I’m Pete Housley, CMO of Unbounce. It influences what you’re doing in Google Tag Manager or Telium or Adobe or what have you. 00:07:20] Faye: Yeah, absolutely.

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Unprompted: Combine data with AI to turbocharge your marketing

Unbounce

Episode 4: AI for Data Geeks [00:00:00] Pete: Hey, marketers! Welcome to Unprompted, a podcast about AI marketing and you. I’m Pete Housley, CMO of Unbounce. It influences what you’re doing in Google Tag Manager or Telium or Adobe or what have you. 00:07:20] Faye: Yeah, absolutely.