Adobe Experience Cloud Blog

JUNE 17, 2013

Driving Customer Acquisition. Marketing automation drives prospects and customers through the revenue funnel with various sub-conversions such as ebooks, webinars, demos, conversations with sales reps, etc. Marketing Automation' How many more qualified leads? How many more free trials? How many more webinars?

Customer 134

Customer Thought Leadership Customer Acquisition Acquisition Marketing 134

Rock Content

APRIL 20, 2020

The formula to calculate your content marketing ROI uses KPIs — measuring gains and cost of investments, that is: actions that generate revenue or positive results for the visibility of the brand, which can be a long-term additional; expenses related to the workforce, purchase of materials, tools, contracts, and broadcasting in media in general.

Content Marketing 52

Content Marketing User-Generated Thought Leadership Customer Acquisition 52

Unbounce

JULY 14, 2023

We’re gonna talk a little bit about where companies are on their data maturity curve, and what that even means, and hopefully anchor that back to, uh, some good thought leadership for our marketing audience today. Revenue Ops is responsible for three pillars: data, marketing technology tools, and processes.

Transform 52

Transform Marketing Marketers CRM 52

Unbounce

JULY 14, 2023

We’re gonna talk a little bit about where companies are on their data maturity curve, and what that even means, and hopefully anchor that back to, uh, some good thought leadership for our marketing audience today. Revenue Ops is responsible for three pillars: data, marketing technology tools, and processes.

Transform 52

Transform Marketing Marketers CRM 52