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How location data helps marketers acquire new customers and expand campaigns

Martech

Using location data for customer acquisition. Marketers can use digital channels to act on location data. They can connect with loyal customers through digital billboard ads when the data indicates that they are close to a specific site. Read next: Yelp’s Custom Location Targeting.

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What Does a Demand Generation Manager Do? (And How to Become One)

CXL

The responsibilities from this DGM role at SaaS company Datto show how embedded demand gen managers are in marketing: • “Build strong, integrated marketing programs using a mix of content marketing, digital marketing, email marketing, and webinars to drive new business opportunities and revenue.