Martech

AUGUST 22, 2022

Using location data for customer acquisition. Marketers can use digital channels to act on location data. They can connect with loyal customers through digital billboard ads when the data indicates that they are close to a specific site. Advancing digital marketing with human movement data from Third Door Media on Vimeo.

Customer 84

Customer Customer Acquisition Retail Acquisition Marketing 84

Hubspot Marketing

MAY 14, 2019

Like many of the people who work in the industry, digital marketing was born in the 1990s. Needless to say, marketing has evolved at breakneck speed since then, sprouting many more types of marketing. Acquisition Marketing. Digital Marketing.

Stealth Marketing 144

Stealth Marketing Neuromarketing Outbound Marketing Inbound Marketing 144

Sprout Social

SEPTEMBER 9, 2020

The VP of Digital Marketing. The VP of digital marketing manages multiple teams of direct and acquisition marketers, all who are trying to efficiently spend your organization’s media dollars. It’s the VP’s job to provide the direction these teams need to optimize their efforts. For instance…. For instance….

Health 119

Health Food Acquisition Marketing Digital Marketing 119

CXL

MAY 27, 2022

The responsibilities from this DGM role at SaaS company Datto show how embedded demand gen managers are in marketing: • “Build strong, integrated marketing programs using a mix of content marketing, digital marketing, email marketing, and webinars to drive new business opportunities and revenue.

Management 79

Management User-Generated CRM Inbound Marketing 79

Rock Content

OCTOBER 9, 2017

“The on-page SEO is fundamentally the same for each platform: Understanding the types of queries people are using within a particular platform and using those keywords strategically within and around the content,” said David Erickson, vice president of online marketing at Karwoski & Courage Public Relations.

Inbound Marketing 40

Inbound Marketing User-Generated Acquisition Marketing SEO 40