Acquisition Marketing Inbound Marketing SEO 
CXL
MAY 27, 2022
Marketers raise brand awareness to capture leads that are handed to sales teams to convert into customers. Demand generation owes a lot to inbound marketing. For example, a marketing agency creating an ebook on “SEO for beginners” may attract 500 leads, a win for marketing.
Rock Content
OCTOBER 9, 2017
And that means there are plenty of opportunities for brands and marketers therein. Some of the SEO basics remain despite the platform, like finding the best keywords and creating good content to establish relevance. However, consumers search – and discover – on many other platforms, including Amazon, Pinterest, YouTube and Instagram.
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