Hubspot Marketing

JUNE 26, 2023

As acquisition marketers, it's tempting for us to attempt optimizing the conversion paths for high-traffic posts. However, these high-traffic posts are oftentimes too general and unrelated to what it is we're trying to market.

eBook 145

eBook SEO Real Estate Promotion 145

DIY Marketers

JANUARY 5, 2023

Plus, you can use CPA to compare the efficiency of different marketing channels and make data-driven decisions about where to allocate your budget. Cost per acquisition = marketing spend over a period/number of conversions over the same period Another of my favorite marketing metrics is Customer Lifetime Value.

Non-Profit 76

Non-Profit Marketing Marketers User-Generated 76

Unbounce

JULY 14, 2023

So, you know, Faye, as we think about marketing automation now, AI streamlines and automates various marketing tasks: email marketing, lead nurturing, lead scoring, campaign management, and so on. It influences what you’re doing in Google Tag Manager or Telium or Adobe or what have you.

Transform 52

Transform Marketing Marketers CRM 52

Unbounce

JULY 14, 2023

So, you know, Faye, as we think about marketing automation now, AI streamlines and automates various marketing tasks: email marketing, lead nurturing, lead scoring, campaign management, and so on. It influences what you’re doing in Google Tag Manager or Telium or Adobe or what have you.

Transform 52

Transform Marketing Marketers CRM 52