Use Insider

MAY 14, 2024

Retention vs. acquisition marketing: What’s the difference? While they’re both marketing strategies, retention marketing, and acquisition marketing have entirely different objectives—among a few other notable differences.

Customer loyalty 52

Customer loyalty Marketing Strategy Customer Acquisition Marketing 52

Hubspot Marketing

JUNE 26, 2023

As acquisition marketers, it's tempting for us to attempt optimizing the conversion paths for high-traffic posts. However, these high-traffic posts are oftentimes too general and unrelated to what it is we're trying to market.

eBook 145

eBook SEO Real Estate Promotion 145

Hubspot Marketing

MAY 9, 2019

Most acquisition marketers prefer the cost per acquisition pricing model because they can set their definition of an acquisition before they start advertising and only have to pay when their desired acquisition or action happens.

Millennials 140

Millennials Acquisition Marketing Advertising Advertisers 140

Adobe Experience Cloud Blog

JUNE 17, 2013

Driving Customer Acquisition. Marketing automation drives prospects and customers through the revenue funnel with various sub-conversions such as ebooks, webinars, demos, conversations with sales reps, etc. As an example, a prospect who just learned about your company is probably not ready for a demo or pricing page.

Customer 134

Customer Thought Leadership Customer Acquisition Acquisition Marketing 134

Digital Marketer

MAY 14, 2024

Plus, you can charge whatever prices you want. Committing to one niche makes marketing easier, it makes selling easier, and it makes scaling easier. 2 – Purchasing Power Is this market (or at least a segment of it) able to afford what you want to charge? 3 – Lifetime Value How long did these clients stay?

Transform 97

Transform Analytics Price Energy 97

DIY Marketers

JANUARY 5, 2023

Plus, you can use CPA to compare the efficiency of different marketing channels and make data-driven decisions about where to allocate your budget. Cost per acquisition = marketing spend over a period/number of conversions over the same period Another of my favorite marketing metrics is Customer Lifetime Value.

Non-Profit 76

Non-Profit Marketing Marketers User-Generated 76

Rock Content

OCTOBER 9, 2017

Ryder Meehan of acquisition marketing consulting group Meehan Digital said to optimize every available element of an Amazon listing, including completing all description fields using target keywords and adding photos and videos.

Inbound Marketing 40

Inbound Marketing User-Generated Acquisition Marketing SEO 40