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Why Marketing Operations is the Heart of your Marketing Team

Adobe Experience Cloud Blog

If your team is too small to justify a dedicated operations person, understand that your marketing automation users probably devote a significant chunk of time to operations activities. Marketing Operations is the Liaison to Your Marketing Automation Partner. Marketing Automation' Not convinced?

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The Serious Takeaways from Sirius Decisions

Adobe Experience Cloud Blog

Author: Heidi Bullock A little over two weeks after marketers gathered at the Marketing Nation Summit in Las Vegas, a new group of savvy marketers converged in Nashville, Tennessee for three days of informative sessions, networking, and, let’s be honest, great music. As you might expect, SiriusDecisions did not disappoint.