Adobe Experience Cloud Blog

APRIL 6, 2015

A good marketing automation platform combined with mobile insights will help you: Listen: Your marketing automation platform should help you listen to how people engage on one channel and use that knowledge on your other channels. Mobile Marketing b2b Consumer' The Benefits of Mobile Listening.

Marketing Automation Platform 129

Marketing Automation Platform Thought Leadership Marketing Marketers 129

Adobe Experience Cloud Blog

JULY 24, 2020

Here are three ways you and the marketing operations team can leverage Marketo Engage to increase efficiencies, resulting in more time to strategize and soar to the next level. Marketo is a robust Marketing Automation Platform. Think Scalability and Growth. One of the key features is Standard Program Templates and Tokens.

Thought Leadership 141

Thought Leadership Marketing Automation Platform CRM Management 141

Adobe Experience Cloud Blog

APRIL 10, 2015

Author: Ellen Gomes One of the questions we get asked a lot at Marketo is “what features are included in a marketing automation platform, and how can these features help my business?” Luckily, marketing automation offers a wide array of features to streamline marketing campaigns—from lead management to email marketing.

Marketing Automation Platform 134

Marketing Automation Platform Thought Leadership B2C Email Marketing 134

Adobe Experience Cloud Blog

JUNE 2, 2020

The historical and predictive customer insights from the marketing automation platform ensure that your teams are spending their time on engagement campaigns and produce worthwhile end-results. This (exasperation) is because the modern digital marketing environment has increased the demand for creative content.”

Transform 152

Transform Energy Thought Leadership Marketing Automation Platform 152

Adobe Experience Cloud Blog

JANUARY 19, 2017

Paired with an account-based marketing tool , you can prioritize your accounts with the highest account score that have the propensity to purchase. Marketing Automation Platform: To track each account’s activities and see the different channels and campaigns that they’ve engaged with.

CRM 132

CRM Thought Leadership Marketing Automation Platform Fashion 132

Adobe Experience Cloud Blog

JULY 10, 2015

It builds the goodwill for an attendee to request a product demo or start a conversation. Thankfully, the advent of digital gifts and marketing automation platforms is making this powerful marketing approach available to companies of all sizes. Enter, Marketing Automation. Marketing: Redux.

Marketing Strategy 134

Marketing Strategy Marketing Automation Platform Thought Leadership Transform 134

Martech

FEBRUARY 28, 2022

But in all of my years in B2B, whether as a marketer, an agency person, a consultant or a fractional CMO, people have considered email an important channel but have overlooked its true potential for fulfilling company goals. The perspective has been this: “We have this marketing automation platform.

B2C 124

B2C Whitepaper CRM Marketing Automation Platform 124

Adobe Experience Cloud Blog

JANUARY 22, 2020

At the top of the funnel, marketing increases traffic and fills the database with new leads through paid ads, social media, search, referral programs, and a variety of other channels. But in between, marketing needs to nurture and qualify leads by encouraging them to engage with content until they’re sales-ready.

Management 160

Management Whitepaper Marketing Automation Platform Thought Leadership 160

Adobe Experience Cloud Blog

OCTOBER 25, 2016

It was a great opportunity to learn about Facebook’s product roadmap from their leaders, and how they see partners as an integral part of helping their customers drive success and business growth. Author: Mike Stocker Last week, I attended the Facebook 2016 Global Partner Summit in San Francisco.

Thought Leadership 134

Thought Leadership Marketing Automation Platform Marketing Marketers 134

Adobe Experience Cloud Blog

SEPTEMBER 19, 2016

Based on those cues, we altered the content of our presentation and even the order in which we presented, and we turned what could have been an unsuccessful meeting into a very productive one, with a positive outcome. To do this, it’s critical to adopt engagement marketing , leveraging a sophisticated marketing automation platform.

Thought Leadership 134

Thought Leadership Marketing Automation Platform Marketing Marketers 134

Adobe Experience Cloud Blog

AUGUST 17, 2016

Just like having the running shoes makes an Olympic runner more effective, the right solution can enable sales and marketing to work together seamlessly and perform better. If you’re a marketer using Microsoft Dynamics CRM, that tool is often a complete marketing automation platform.

CRM 91

CRM Customer Marketing Automation Platform Thought Leadership 91

Adobe Experience Cloud Blog

MARCH 2, 2018

Lead source is defined as the method by which a prospect found your product or service, and is an essential part of effective lead management. As you track the source of your lead through the funnel, you can quickly determine what is working and what is not in your marketing strategy. Tell me about your best practices in the comments.

Thought Leadership 133

Thought Leadership Marketing Automation Platform Management Place 133

Adobe Experience Cloud Blog

JANUARY 30, 2019

VisionCritical predicts the customer experience will overtake price and product as the top brand differentiator by 2020, and Forrester estimates that a mere 10% increase in data accessibility will result in more than $65 million additional net income for a typical Fortune 1000 company. For example, while you know the United States, the U.S.,

Thought Leadership 134

Thought Leadership Marketing Automation Platform CRM Price 134

Adobe Experience Cloud Blog

NOVEMBER 10, 2016

In the past, it was hard for marketers to identify individuals in the journey, let alone react to where they are in the journey. That’s changed, however, with the emergence of more sophisticated marketing automation platforms and complementary technologies, and the model needs to evolve to reflect that reality.

Customer 134

Customer Thought Leadership Customer Journey Marketing Automation Platform 134

Adobe Experience Cloud Blog

JUNE 17, 2016

Show me a company with bad marketing practices, and I’ll show you key leads in their lead database that are missed, some never so much as receiving one email. Every move you make needs to be informed by the right data and insights, and you can do this using a marketing automation platform. Don’t “Let It Ride” with Lists.

Marketing Strategy 91

Marketing Strategy Thought Leadership Marketing Automation Platform Marketing 91

Adobe Experience Cloud Blog

JUNE 12, 2017

It would seem marketers don’t need any other tools. However, marketers often work with other teams across the organization like developers, product management, and even the accounting folks. Because Product Should Talk to Marketing More. Again, the key is communication. Because the Dev Team Won’t Use Your Tools.

Management 117

Management Marketing Automation Platform Thought Leadership Communications 117

Adobe Experience Cloud Blog

DECEMBER 27, 2016

For example, this digital ad from Bath and Beyond, a home goods retailer, spreads holiday ‘cheer’ across the web, raising awareness about both their brand and products with a consistent theme and message. Leverage the holidays for customer marketing by speaking to their needs around the season. Engagement.

Customer Journey 110

Customer Journey Customer Thought Leadership Retail 110

Adobe Experience Cloud Blog

APRIL 15, 2016

With a marketing automation platform , you can set up custom triggers that identify when a contact hasn’t engaged with your campaigns for a certain period of time. They browsed your products, found something that speaks to them, but, for some reason, they didn’t follow through. Too expensive? Offer free shipping.

Thought Leadership 91

Thought Leadership Marketing Automation Platform Shipping User-Generated 91

Adobe Experience Cloud Blog

JUNE 4, 2013

Many of our customers, prospective customers and business partners may be wondering what this move means for Marketo, since we are a leader in the marketing software space and so many salesforce.com customers also choose Marketo as their marketing automation platform. Where marketing is going. Modern Marketing'

Thought Leadership 134

Thought Leadership Transform Marketing Automation Platform CRM 134

Adobe Experience Cloud Blog

JULY 20, 2016

To drive value across the organization, marketing and IT need to team up to adopt a marketing automation platform that’s a partner for growth—listening and responding, collecting data, and automating processes to make millions of customer connections measurable.

Thought Leadership 92

Thought Leadership Marketing Automation Platform Marketing Marketers 92

Adobe Experience Cloud Blog

JUNE 26, 2019

People want much more than just a product—they crave a complete experience. The success of your marketing campaign no longer depends on the number of leads you generate. Intent data identifies accounts that are actively searching or engaging with content related to your service or products. Intent data.

Customer 133

Customer Thought Leadership Marketing Automation Platform CRM 133

Adobe Experience Cloud Blog

JUNE 5, 2013

In retail banking, mobile banking sites and mobile apps are also underutilized marketing channels. There are many tools to send messages via mobile channels and many marketing automation platforms allow this to be done easily and in one place. What’s your take on marketing trends in financial services?

Digital Marketing 134

Digital Marketing Telemarketing Thought Leadership Direct Mail 134

Adobe Experience Cloud Blog

MAY 29, 2014

Author: Frank Passantino Every marketing automation platform uses some type of reporting. But while every platform displays reports in different ways, and every marketer has different needs, there are some major insights that your marketing automation platform MUST be able to provide.

Marketing Automation Platform 132

Marketing Automation Platform CRM Thought Leadership Marketing 132

Adobe Experience Cloud Blog

OCTOBER 13, 2015

A third of respondents say that direct mail is the most effective way to get them to remember a product or service. Email, web personalization , and direct mail combine to form a marketing hat trick (had to sneak a hockey reference in…). Not Using Direct Mail? Two Words: You Should.

Direct Mail 134

Direct Mail Thought Leadership Whitepaper Marketing Automation Platform 134

Adobe Experience Cloud Blog

SEPTEMBER 14, 2015

This is reflective of the challenge for marketing luxury consumer products across the board, where customers are now on multiple channels such as social, web, mobile, and email. The best way to do this is by using a marketing automation platform. Engage in Linked Multi-Channel Marketing.

Automobile 134

Automobile Thought Leadership Marketing Automation Platform Finance 134

Adobe Experience Cloud Blog

AUGUST 2, 2016

Passionate customers are the best kind of marketing. Here are three ways to seize the digital business advantage by leveraging a complete marketing automation platform to do customer base marketing: . To grow market share, you have to retain your existing customers. Repeat customers spend more.

eBook 91

eBook Customer Thought Leadership Transform 91

Adobe Experience Cloud Blog

AUGUST 18, 2016

Facebook mobile ads did not exist 24 months ago and it’s now a leading advertising platform. Artificial intelligence was once something we only saw in Sci-Fi movies and is now used to create new, innovative tech products like Amazon’s Alexa and Google’s self-driving car. So how can marketers seize this opportunity?

Transform 91

Transform Telemarketing Thought Leadership Real Estate 91

Adobe Experience Cloud Blog

JUNE 10, 2016

Marketing Automation. A marketing automation platform is critical for building and maintaining relationships with your prospects and customers, and it’s one of the key tools that you need to expand your number of relationships with them beyond Dunbar’s Number. Customer Relationship Management (CRM).

Thought Leadership 91

Thought Leadership CRM Marketing Automation Platform Management 91

Adobe Experience Cloud Blog

OCTOBER 20, 2016

In-depth product reviews and walkthroughs, in the form of videos or blog posts, help drive buyers further down the purchasing funnel than typical ads because they’re perceived as being educational, not promotional. Influencers can produce recurring content to demonstrate loyalty to products that they love.

Thought Leadership 134

Thought Leadership Influencer Marketing Marketing Marketers 134

Adobe Experience Cloud Blog

SEPTEMBER 16, 2016

Nowadays, there are much better ways to do this for the investment industry and beyond using a marketing automation platform. What type of information is important for your marketing and sales team to know about your leads? and leverage v-lookups in excel to match back activity to specific investors (in an imperfect way).

Management 134

Management Whitepaper Marketing Automation Platform Thought Leadership 134

Adobe Experience Cloud Blog

AUGUST 24, 2016

If you’re not marketing additional products or services to existing customers, you’re missing out on low-hanging fruit. To thrive and succeed in today’s competitive environment, you need to incorporate cross-sell and upsell into your marketing strategy to reap the full benefits of your hard-won customers.

Thought Leadership 91

Thought Leadership Marketing Automation Platform CRM eBook 91

Adobe Experience Cloud Blog

MAY 24, 2019

In the not-too-distant past, businesses relied heavily on network television and terrestrial radio to connect with buyers and tout their products. And by using a marketing automation platform, you can personalize your digital ads and make sure they reach your targeted audience. It’s hard to beat a tweet.

Advertising 134

Advertising Advertisers Thought Leadership Customer Acquisition 134

Adobe Experience Cloud Blog

JUNE 6, 2016

Author: Heidi Bullock A little over two weeks after marketers gathered at the Marketing Nation Summit in Las Vegas, a new group of savvy marketers converged in Nashville, Tennessee for three days of informative sessions, networking, and, let’s be honest, great music. As you might expect, SiriusDecisions did not disappoint.

Thought Leadership 91

Thought Leadership Marketing Automation Platform Acquisition Marketing Place 91

Adobe Experience Cloud Blog

AUGUST 23, 2016

Are your target audiences properly mapped to the products and services that will be the most interesting to them? As you’re thinking about your go-to-market approach, start by defining commonalities in audience interests and solutions, then place audiences into respective messaging groups that have similar needs.

Thought Leadership 91

Thought Leadership Marketing Automation Platform Communications Place 91

Adobe Experience Cloud Blog

APRIL 24, 2018

Marketers, in particular, are finding that AI is more applicable to their business challenges, with user-friendly, pragmatic products seeing successful adoption. If you want to experiment with AI and see the impact it can have on your marketing, look no further than Facebook Ads. How is AI serving your marketing strategy?

Thought Leadership 134

Thought Leadership Marketing Automation Platform Marketing Marketers 134

Adobe Experience Cloud Blog

JUNE 22, 2018

It is a relatively young market but, as seen above, it’s destined to become a staple of every marketing team’s strategy before we know it. If your team hasn’t yet adopted a marketing automation platform, here are five reasons why it’s an investment worth making today. Time Savings.

Marketing Strategy 134

Marketing Strategy CRM Thought Leadership Law 134

Adobe Experience Cloud Blog

SEPTEMBER 25, 2015

How are you leveraging data to help your team create marketing assets that will most greatly affect the bottom line?” With a marketing automation platform working in the background, it’s easy for a salesperson to become a fanatic. Know the role of the person you’re reaching out to and how your product affects them.

Thought Leadership 134

Thought Leadership Outbound Marketing Whitepaper Inbound Marketing 134