Adobe Experience Cloud Blog

JUNE 6, 2016

Marketing automation will enable marketers to extend beyond classic demand models—applying it for ABM, channel marketing, and more. For example, on my team at Marketo, we use the Marketo Marketing Automation Platform not only for acquisition marketing, but also for retention, cross-sell, and advocacy marketing.

Thought Leadership 91

Thought Leadership Marketing Automation Platform Acquisition Marketing Place 91

Rock Content

APRIL 20, 2020

If your company is considered as a trustworthy place to get information, you are more likely to rank higher in search engines. What are the best metrics to measure the gains and costs of content marketing? Here are a few metrics that help determine earnings and expenses from actions in content marketing, divided into categories.

Content Marketing 52

Content Marketing User-Generated Thought Leadership Customer Acquisition 52

Unbounce

JULY 14, 2023

We’re gonna talk a little bit about where companies are on their data maturity curve, and what that even means, and hopefully anchor that back to, uh, some good thought leadership for our marketing audience today. Revenue Ops is responsible for three pillars: data, marketing technology tools, and processes.

Transform 52

Transform Marketing Marketers CRM 52

Unbounce

JULY 14, 2023

We’re gonna talk a little bit about where companies are on their data maturity curve, and what that even means, and hopefully anchor that back to, uh, some good thought leadership for our marketing audience today. Revenue Ops is responsible for three pillars: data, marketing technology tools, and processes.

Transform 52

Transform Marketing Marketers CRM 52