Use Insider
MAY 14, 2024
Retention vs. acquisition marketing: What’s the difference? While they’re both marketing strategies, retention marketing, and acquisition marketing have entirely different objectives—among a few other notable differences. After all, you can’t retain customers if you don’t attract them in the first place.
Hubspot Marketing
NOVEMBER 28, 2022
Which marketing roles will be impacted by a potential recession in 2023? Depending on their business goals, companies will place more importance on some roles versus others. Given the economic climate, companies may be focused more on retention rather than acquisition, explaining the shift away from this role.
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Hubspot Marketing
MAY 14, 2019
Marketing teams create content, host events, and launch entire campaigns dedicated to the people associated with that account, rather than the industry as a whole. Acquisition Marketing. You can also use email marketing to nurture leads with content that moves them along the buyer’s journey. Event Marketing.
Adobe Experience Cloud Blog
JUNE 6, 2016
Marketing automation will enable marketers to extend beyond classic demand models—applying it for ABM, channel marketing, and more. For example, on my team at Marketo, we use the Marketo Marketing Automation Platform not only for acquisition marketing, but also for retention, cross-sell, and advocacy marketing.
DIY Marketers
JANUARY 5, 2023
That evaluation experience stays with you, creates a sense of anxiety, and, even when you’re done with getting report cards, some other evaluation is there to take their place. Plus, you can use CPA to compare the efficiency of different marketing channels and make data-driven decisions about where to allocate your budget.
Rock Content
APRIL 20, 2020
If your company is considered as a trustworthy place to get information, you are more likely to rank higher in search engines. What are the best metrics to measure the gains and costs of content marketing? Here are a few metrics that help determine earnings and expenses from actions in content marketing, divided into categories.
CXL
MAY 27, 2022
What would you put in place with the sales team to ensure there’s alignment between what marketing does and sales does? Now we’ve talked you through what we do, how would you generate demand for us? Is there anything else you’d need to know? And why have you decided on those activities?
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