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Email Marketing for Hotels — How to Get It Right

Hubspot Marketing

Challenges Direct business-to-consumer (B2C) sales are difficult in the hospitality industry. Customers become expensive to acquire and difficult to retain through email marketing. However, there are still clear benefits of email marketing for hotels. Tie it to your larger hotel marketing strategy.

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5 Steps to Improve Lead Generation ROI

Marketing Insider Group

In modern times, B2B and B2C consumers are overwhelmed by sales, advertising and marketing teams vying for their attention. Some examples include: Content marketing. Direct marketing. Step 2: Create your marketing plan. The whole point of lead generation is to generate leads that close!

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How Content Marketing Can Save Your Digital Marketing Strategy

Content Marketing Institute

One thing we’ve had to repeatedly clarify is that content marketing doesn’t simply replace your broader integrated marketing strategy. Content marketing is, and has always been, best served as an integrated infusion into a broader marketing strategy – a multiplier. SmartInsights Click To Tweet.

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Stats roundup: the impact of Covid-19 on marketing & advertising

Econsultancy

Of course, this has wide-ranging ramifications for marketing and advertising – as well as a number of other sectors like travel, entertainment and FMCG. Advertising. Amazon, Meta and Alphabet to account for half of ad market in 2025, thanks to acceleration from Covid-19. Customer experience. Workplace impact.

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B2B Marketing Predictions For 2011

Marketing Insider Group

One thing that’s not going to go away even in 2011 is the email marketing efforts.