Hubspot Marketing

JUNE 27, 2022

Both B2B and B2C brands recognize the power of video marketing. In fact, HubSpot Blog Research found that 88% of brands surveyed have a team dedicated to creating video content. But how do B2B and B2C brands differ as it relates to strategy, goals, and performance? We surveyed 550 global marketers to find out.

B2C 106

B2C Video Marketing Market Trends Thought Leadership 106

Marketing Insider Group

DECEMBER 29, 2020

The need for connection, personalization, and outstanding customer experiences will play into every facet of B2B and B2C marketing in 2021. According to Deloitte’s 2021 Global Marketing Trends report, people seek more human-centric businesses and leave the companies that don’t value authentic connection. Personalization.

Market Trends 145

Market Trends Digital Marketing Marketing Marketers 145

Customers.ai

JANUARY 26, 2024

AI-Powered Advertising How to Unlock AI and Lead Capture Tech for 10X Return on Ad Spend HOSTED BY Larry Kim Founder and CEO, Customers.ai Free Webinar: Watch Now Account-Based Marketing (ABM) Account-based marketing is fundamentally different from traditional marketing and often requires a completely different tech stack.

CRM 111

CRM User-Generated Analytics Marketing 111

Marketing Insider Group

FEBRUARY 5, 2024

Forbes) 73% of marketers find social media to be effective for their business. Wallaroo) Social media advertising spending is expected to surpass $300 billion in 2024. Statista) 97% of marketers using Account-Based Marketing (ABM) report it delivers higher ROI than other marketing activities.

Digital Marketing 83

Digital Marketing Marketing Strategy Shoppers User-Generated 83