Hubspot Marketing
OCTOBER 31, 2022
In 2022, 51% of B2C marketers plan to increase their marketing budget. Will marketers reinvest in the same strategies or try new trends? To understand what trends B2C marketers are leveraging in 2022, we surveyed 1,067 global marketing professionals working in B2B and B2C companies.
Hubspot Marketing
JUNE 27, 2022
Both B2B and B2C brands recognize the power of video marketing. But how do B2B and B2C brands differ as it relates to strategy, goals, and performance? We surveyed 550 global marketers to find out. B2C and B2B brands balance creating content in-house with relying on outside agencies.
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Martech
APRIL 20, 2023
However, we’d be remiss if we didn’t tell you about Google’s plans to use AI for generating unique ads using materials provided by human marketers. Proxima has added AI to its proprietary database of 55 million B2C shoppers to generate audiences for prospecting on Meta, Google and TikTok. Mobiquity Technologies’ ATOS 2.0
Martech
FEBRUARY 16, 2023
For B2C that means looking at large behavioral trends of big groups of people For B2B it’s a more detailed and intricate process, focused on the behaviors of very small, specific groups. When we consider programmatic advertising, I tend to put things in two different buckets … brand and demand,” says Andrews. Brand is the long game.
Martech
OCTOBER 13, 2023
“Digital out-of-home is growing successfully,” said Barry Frey, President and CEO of DOOH industry organization DPAA Global, at this week’s DPAA Summit in New York. The $13 billion global market represents 37% of all out-of-home. advertisers plan to integrate programmatic DOOH in multi-channel campaigns. Brand data.
Digital Marketer
DECEMBER 19, 2022
The fact that the global market size of ecommerce continues to grow reflects these changes. This includes the second-hand goods market and resellers operating through auction sites like eBay. Marketing on the go. Marketing automation. That extends the reach of your marketing efforts, too.
Litmus
OCTOBER 5, 2021
Being a CMO is no longer simply about being great at marketing strategy: The CMO is now a direct influence on business growth and a critical driver of transformation. Yesterday’s CMO was about communications, branding, and advertising. The evolution of the CMO. From segmented to personalized.
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